alfasi fruit Vision
Alfasi Fruit was established with a clear and ambitious vision:
to bring added value to Israel’s premium agricultural produce by maintaining full control over the entire value chain—from the early stages of cultivation and growth to packaging, marketing, and final distribution to customers both in Israel and around the world.
about alfasi fruit
With over 25 years of hands-on experience and dedication to agricultural excellence, the company has strategically selected fertile lands across central Israel, investing in their development and transformation into thriving orchards. Through careful land preparation, advanced cultivation techniques, and a strong commitment to sustainability and quality, Alfasi Fruit has successfully grown and nurtured premium varieties of citrus fruits, avocados, and mangoes. These top-quality products are packed and shipped to leading markets across Europe, Russia, and the Far East, while also serving the local Israeli market with the same high standards. The result is a seamless integration of tradition, innovation, and global agricultural leadership.
The company currently cultivates 5,000 dunams of citrus orchards and sources additional citrus fruits from another 3,000 dunams, all packed at its facility.
This enables a seasonal export volume of 30,000 tons of citrus fruits under the Jaffa brand.
The Heart of Alfasi Fruit
The company is led by its founder, owner, and managing director, Mr. Ronen Alfasi—a second-generation grower from Israel’s Sharon region. With a lifelong dedication to citrus cultivation, Ronen brings deep-rooted passion and expertise to both the industry and the company. Under his leadership, a highly skilled team combines hands-on agricultural knowledge with cutting-edge technologies and resources, ensuring that every product meets the highest standards. This synergy enables Alfasi Fruit to deliver exceptional produce to both international and domestic markets.
RONEN ALFASI
CEO & OWNER
KEREN ALFASI IFARGAN
Legal adviser & Director of administration
NIR DAHAN
Marketing Manager
URI GATTENYO
Export Manager
Sustainability for a Better Quality of Life
Alfasi Fruit embraces a green and forward-thinking approach that is reflected throughout its operations. From the restoration and enhancement of agricultural land for integrated citrus cultivation, through responsible production, sorting, and packaging processes, to marketing across a wide range of global territories—environmental care is at the core. The company employs advanced water-saving and recycling technologies for irrigation, implements integrated pest management systems to significantly reduce the use of chemical pesticides, and optimizes transportation methods to minimize greenhouse gas emissions. This ongoing commitment to sustainability ensures that Alfasi Fruit contributes not only to agricultural excellence but also to a healthier planet.